While designing a website it is important to take account of the color, images and font used, which can determine the success and failure. Almost every business opts for the services of professional experts such as Website Design Company Calgary, to derive optimum output on their investment on web design. Here we bring to you some crucial tips that can render quality websites by improving the design of the sites and giving the viewers a better and more fulfilling experience:
- A professional and polished logo- Logos play an important role for an organization's brand presence, thus making it important to place it prominently on a page. The logo should be of high resolution and should be placed on the upper left corner of each page. For easy navigation the logo can be used as a link to go back to the home page.
- Use intuitive navigation- Primary Navigation is normally positioned on the top of the website in a horizontal bar. Secondary navigation options are positioned across the side bar of the site below the primary navigation bar. The importance of an intuitive navigation bar is that it puts links or information which are less important as a footer, at the bottom of the page.
- Using responsive Web design- Professional providers of Website Design Services Calgary develop responsive websites which are designed to adapt to all sizes of browsers, This gives a better experience to the viewer which increases the time spent on the website and can result in higher rates of conversion.
- Getting Rid of Clutter- Websites are often overloaded with images. To keep visitors on a website it is important that it does not have too much of photographs or graphics, which can divert the visitors attention away from the important part of the page. The options and links should be limited to the header and footer to further narrow down the focus to the relevant content.
- Give visitors breathing space- There should be enough space between images and paragraph, allowing the visitors space to breathe which in turn helps the viewer to absorb the content along with features that the web page offers. In the modern world where less is more, controlling the white space in the layout of a website can improve the experience of the viewer, thus increasing the returns from the website.
- Strategic usage of color- A color palette which is neutral, helps a website to have a modern and clean appearance. Small amounts of color for key graphics or headlines helps visitors to focus on the important content of the page. The color palette on the website should compliment the logo and should be consistent with the marketing material used.
- Choosing Fonts- While designing a website it is important to keep in mind the type of people and the kind of device that they will use. Some fonts read well on larger screens such as computers, but do not render well on websites, which makes the page loose the desired look.
